Aisle Welcomes NZ’s Fave Leakproof Underwear Brand

At the end of last year, we were given a remarkable opportunity to extend our mission to save the period aisle by welcoming a values-aligned brand into our family: AWWA, a leakproof underwear brand based in New Zealand.

AWWA was built on the same principles as Aisle: ethical and transparent manufacturing, B Corp certification, women-founded leadership, and a deep belief that people deserve better period care, and options that don’t pollute the planet or contain toxic chemicals like PFAS.

Over the past year, we’ve been working diligently behind the scenes to merge our teams and operations so that these two brands, both created with purpose and care, can continue to thrive. And now, we’re ready to share the exciting results of that work with you.

We’re consolidating our product lines and that’s GREAT news for you. Why? Because it means we need to clear out all of AWWA’s existing inventory to make room for what’s next.

Starting right now, you’ll be able to shop a limited drop of AWWA styles at Aisle — 4 new styles, 5 new colours, and the same incredible quality you expect from us — at 50% off. And everything ships directly from our North American warehouse (not NZ!).

This moment marks a new chapter for us. One built on shared values, collaboration, and a continued commitment to creating period care that truly cares.

Thank you for making our mission to save the period aisle possible. Your support keeps small, purpose-driven businesses alive during uncertain times, and we couldn’t do this without you.

With love and gratitude,
Lux & the Aisle Team