Welcome To the New Period Aisle
We believe the period aisle should be stocked with radically comfortable products that actually work — for people and the planet.
Sustainable period products for every body.
Established in 1993, Aisle was one of the very first companies in the world to bring modern reusable period products to the masses. Our washable pads and leakproof period underwear are built on a legacy of nearly 3 decades of innovation and experience.
Aisle products are made for comfort and performance. We know to be truly sustainable, they have to work for you *and* for the planet. That's why our collection of eco-friendly reusables are fashionable, functional, and easy to wear. Because people with periods deserve products that feel good, fit well, and never let us down.
Lab-tested and verified by third-party data to meet our high absorbency, chemical safety and environmental standards, Aisle products bring ease and comfort to your period, and your life.
A (period) proud legacy
-
1993
Our founder Madeleine Shaw creates her first washable cloth pads called "Lunapads"
-
1999
Madeleine meets co-founder Suzanne Seimens at a community leadership course.
-
2000
The company is officially incorporated under the brand name Lunapads.
-
2001
Learn MoreOur support for global menstrual health and equity begins, with our first donations to initiatives in Africa.
-
2004
Founder Madeleine creates the first leakproof period underwear, ushering a new period product category into the mainstream.
-
2008
Learn MoreThe founders mentor the Ugandan startup, AfriPads, now a thriving social enterprise with hundreds of employees.
-
2011
Learn MoreWe release our first statement on Trans Inclusion, removing all gendered language from the website & marketing materials.
-
-
2015
We throw our support behind the campaign to axe the Canadian "tampon tax" on menstrual products, donating and rallying our community to sign the petition.
-
-
2016
We receive the B Corp "Best for the World" designation, which honors companies that demonstrate leadership in social and environmental performance.
-
2019
We celebrate a huge company milestone; 200 million disposable products diverted from landfills!
-
2020
Learn MoreWe unveil our rebrand as Aisle, bringing inclusive, radically comfortable periods to the forefront.
-
2020
Learn MoreAisle becomes the first period care company to complete a Lifecycle Analysis, quantifying the impact of our product from cradle to grave.
-
-
2021
Aisle remains the highest scoring B Corp among all period care companies.
-
2023
Aisle acheives it's highest ever B Corp score.
-
2024
Founders Madeleine & Suzanne pass the torch to new owner and CEO Lux Perry.
-
2024
Aisle customers respond to the call to "Save the Period Aisle" by purchasing over 20,000 pairs of underwear in 90 days.
-
2024
Aisle forges ahead into a more sustainable future.
Learn More
View all-
Transitioning to Period Underwear: A First Time...
My transition to period underwear was not one that happened overnight. In theory, they seemed a great choice: more sustainable, and less long term costs. In practice, the idea of...
Transitioning to Period Underwear: A First Time...
My transition to period underwear was not one that happened overnight. In theory, they seemed a great choice: more sustainable, and less long term costs. In practice, the idea of...
-
Best Ways to Track Your Menstrual Cycle: Apps, ...
With both modern technology and traditional methods available, tracking your period has never been easier. But like many things in the modern age, the choices for period tracking apps and...
Best Ways to Track Your Menstrual Cycle: Apps, ...
With both modern technology and traditional methods available, tracking your period has never been easier. But like many things in the modern age, the choices for period tracking apps and...
-
Are There Any Health Risks Associated with Peri...
Period underwear has become a popular alternative to traditional menstrual products like disposable pads and tampons (often for concerning reasons), offering comfort, sustainability, and convenience. Let’s dive into the most...
Are There Any Health Risks Associated with Peri...
Period underwear has become a popular alternative to traditional menstrual products like disposable pads and tampons (often for concerning reasons), offering comfort, sustainability, and convenience. Let’s dive into the most...
We’ve always embraced a different approach to the ground rules of business.
That’s why we’ve been a certified B Corporation since 2012. Being a B Corp means we have undertaken a rigorous third party assessment that grades a business on every aspect of its social and environmental impact.
This means doing things like weighing our garbage, vetting suppliers rigorously and giving back to our community. We’ve been involved in social impact from the very beginning, working to get patriarchy out of our periods. Our B Corp assessment helps us get better and smarter at social impact every time we recertify.
For four years in a row, we've been honored for being in the top 10% of all B Corp rankings globally, a distinction they call “Best for The World”. Today, Aisle remains the #1 ranked period care B Corp in the world.