Welcome To the New Period Aisle

We believe the period aisle should be stocked with radically comfortable products that actually work — for people and the planet.

Sustainable period products for every body.

Established in 1993, Aisle was one of the very first companies in the world to bring modern reusable period products to the masses. Our washable pads and leakproof period underwear are built on a legacy of nearly 3 decades of innovation and experience.

Aisle products are made for comfort and performance. We know to be truly sustainable, they have to work for you *and* for the planet. That's why our collection of eco-friendly reusables are fashionable, functional, and easy to wear. Because people with periods deserve products that feel good, fit well, and never let us down.

Lab-tested and verified by third-party data to meet our high absorbency, chemical safety and environmental standards, Aisle products bring ease and comfort to your period, and your life.

A (period) proud legacy

  • 1993

    Our founder Madeleine Shaw creates her first washable cloth pads called "Lunapads"

  • 1999

    Madeleine meets co-founder Suzanne Seimens at a community leadership course.

  • 2000

    The company is officially incorporated under the brand name Lunapads.

  • 2001

    Our support for global menstrual health and equity begins, with our first donations to initiatives in Africa.

    Learn More 

  • 2004

    Founder Madeleine creates the first leakproof period underwear, ushering a new period product category into the mainstream.

  • 2008

    The founders mentor the Ugandan startup, AfriPads, now a thriving social enterprise with hundreds of employees.

    Learn More 

  • 2011

    We release our first statement on Trans Inclusion, removing all gendered language from the website & marketing materials.

    Learn More 

  • 2012

    We get our B Corp certification, becoming one of the first Canadian B Corps.

    Learn More 

  • 2015

    We throw our support behind the campaign to axe the Canadian "tampon tax" on menstrual products, donating and rallying our community to sign the petition.

  • 2016

    We launch the Boxer. Our first style designed for trans masculine customers.

    Learn More 

  • 2016

    We receive the B Corp "Best for the World" designation, which honors companies that demonstrate leadership in social and environmental performance.

  • 2019

    We celebrate a huge company milestone; 200 million disposable products diverted from landfills!

  • 2020

    We unveil our rebrand as Aisle, bringing inclusive, radically comfortable periods to the forefront.

    Learn More 

  • 2020

    Aisle becomes the first period care company to complete a Lifecycle Analysis, quantifying the impact of our product from cradle to grave.

    Learn More 

  • 2021

    Aisle wins the Clean 50 award for exceptional contributors to the clean economy.

    Learn More 

  • 2021

    Aisle remains the highest scoring B Corp among all period care companies.

  • 2023

    Aisle acheives it's highest ever B Corp score.

  • 2024

    Founders Madeleine & Suzanne pass the torch to new owner and CEO Lux Perry.

  • 2024

    Aisle customers respond to the call to "Save the Period Aisle" by purchasing over 20,000 pairs of underwear in 90 days.

  • 2024

    Aisle forges ahead into a more sustainable future.

1 20

Learn More

View all
1 3
View all

We’ve always embraced a different approach to the ground rules of business.

That’s why we’ve been a certified B Corporation since 2012. Being a B Corp means we have undertaken a rigorous third party assessment that grades a business on every aspect of its social and environmental impact.

This means doing things like weighing our garbage, vetting suppliers rigorously and giving back to our community. We’ve been involved in social impact from the very beginning, working to get patriarchy out of our periods. Our B Corp assessment helps us get better and smarter at social impact every time we recertify.

For four years in a row, we've been honored for being in the top 10% of all B Corp rankings globally, a distinction they call “Best for The World”. Today, Aisle remains the #1 ranked period care B Corp in the world.

Our B Corp Impact Report