The Big Reveal
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The Big Reveal

by Morgan MW
The Big Reveal

Lunapads is now Aisle.

After 27 years in business, we wanted to build something new, for everyone who menstruates. A new period aisle - where the products are not only effective, but actually comfortable. Where shame is shown the door, and sustainability is non-negotiable.

Why the name “Aisle”?

In 1993, when we started selling period underwear and reusable pads as Lunapads, period products were purchased from a place called the "feminine hygiene" aisle at your local grocery store. Branding was highly gendered, and television commercials for pads used the infamous blue liquid - never red - to advertise their absorbency. It was typical to hear folks warning men to close their ears if periods were to be discussed (never mind the fact that some men do have periods, and all men should have at least a basic understanding of them). The idea that one would want to wash and re-wear period products was also inconceivable to most.
It was our job to change all that. By rebranding as Aisle, we left behind the euphemistic "feminine hygiene aisle", and reinvented it as a welcoming space for all people to learn about periods - free from taboos, euphemisms, shame and judgment - and find planet-friendly products that allow us to bleed in comfort, and confidence!

Here's what's changed:

We spent over two years redesigning our line of period underwear to create a product that blends sustainability with advanced fabric technology. Our new undies are softer, fit better and absorb more. 

We've expanded our size range from XXS - 5X. We worked with a leading plus-size fit expert to ensure that our undies fit great the first time.

Aisle washable menstrual pads

We've updated our pads and liners with some fun, gender-neutral prints, but have kept the same high-performance, super absorbent materials, and thoughtful construction - previously known as Performa pads. 

Aisle silicone menstrual cup

Lastly, we've introduced a medical grade silicone menstrual cup to round out our product range, making us a one-stop period shop.

What's staying the same:

💪 Our values - Our commitment to transparency, sustainability and product safety. We carefully source our materials to provide you with outstanding performance while still taking good care of our planet.

👋 Our team - It's still us! We've been working to change the period products industry since 1993. Read more about our history here.

💯 Our attitude - We’re still 100% committed to kicking the patriarchy out of your period and making products for all bodies.

We decided to make this change because we knew, despite our success with Lunapads, that we could build something even bigger and better if we were able to make brave decisions. We’re so thrilled to invite you on this journey with us!

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